How did it all begin, it feels like quite a whirlwind. But back in 2014 we lost a very treasured family member, Mr Fiz. Now he was not a pedigree just your average Mutt. The thing with Mr Fiz is that everyone loved him… with the exception of the mail man and couriers. Like many pet parents we fed what we thought was a great diet. We bought the best in food and treats, but unfortunately the overly processed diet actually added to his long list of ailments and he died. Heart broken we wanted to look at other ways of feeding our 2 remaining dogs and so we started to look at a natural unprocessed diet.
We all know that fresh unprocessed foods are best, and then I looked at the dog food bag and saw not fresh ingredients but a list of things I had no idea of what they were! At this point there was a penny drop moment and I change our dog feeding habits to Raw and Natural.
I wanted to buy made natural treats and could not find any using Irish Meat, everything appeared to have travelled from anywhere but Ireland. Again time to ponder why, we are a nation that has a rich tradition of farming. Indeed we produce some of the best grass fed beef in the world….HMMMM LIGHTBULB moment!
So It started and has not looked back. I love the simplicity of drying great Irish meat and fish. It’s a buzz to say we use MEAT not INGREDIENTS and our ingredient list stops at one ingredient the meat. Its also traceable back to the farm…the farms are all in Ireland.
All of our treats are single protein. I discovered that many commercial treats contain a mix of meat types. But with ours you can choose a meat type and that is what you will get!
Our range will expand to include more functional treats, but no funny stuff will ever be in them!
We hope you love our treats as much as we enjoy making them 😊
All the best